Bruno Dubois
Papers
1
Total Citations
14
H-Index
1
About
Bruno Dubois is a leading scholar in luxury marketing and consumer behavior, best known for his pioneering work on the European luxury consumer. His research investigates how cultural and socioeconomic factors shape the consumption of prestige brands across different markets. In his highly cited 1993 study, “Y a-t-il un euroconsommateur du luxe?”—which has garnered 14 citations—Dubois conducted a large-scale, pan-European analysis of 12,500 consumers and their attitudes toward 30 international luxury brands. This work critically examined the segmentation power of geographic and socioeconomic indicators, challenging the notion of a homogeneous “Euroconsumer” of luxury goods. By revealing distinct profiles among European buyers, Dubois provided foundational insights for global luxury brand strategy and cross-cultural marketing. His contributions have influenced both academic discourse and industry practice, establishing him as a key figure in understanding the nuanced drivers of luxury consumption.
Research Focus
Key Achievements
Top Papers
- 1