Barbara Jankowska

Poznań University of Economics and Business

Papers

Total Citations

188

H-Index

About

Barbara Jankowska is a leading scholar in strategic management and international business, whose work has profoundly shaped our understanding of how firms and regions adapt to technological disruption. Her research primarily focuses on the intersection of industrial clusters, Industry 4.0, and corporate internationalization. In her highly influential paper, "Clusters and Industry 4.0 – do they fit together?" (2017, 188 citations), Jankowska provides a seminal analysis of how the digital transformation of manufacturing—through automation, robotics, and the fusion of virtual and real worlds—challenges and reshapes traditional cluster dynamics. She demonstrates that while clusters have historically thrived on geographic proximity and knowledge spillovers, Industry 4.0 demands new forms of collaboration and digital connectivity. Beyond this, her broader body of work explores how firms leverage foreign markets and innovation networks to build competitive advantage. With a career marked by rigorous theoretical contributions and practical relevance, Jankowska has become a key voice in debates on regional competitiveness and the future of industrial organization. Her insights are essential reading for anyone studying the evolution of business ecosystems in the age of smart manufacturing.