Aimi Shazwani Ghazali
International Islamic University Malaysia, Eindhoven University of Technology
Papers
13
Total Citations
461
H-Index
8
About
Aimi Shazwani Ghazali is a prominent researcher in human-robot interaction (HRI) and social robotics, with a particular focus on persuasive robots and the psychological dynamics that shape how humans respond to them. Her work has made substantial contributions to understanding how robot characteristics — including facial features, gender, and social cues — influence user compliance, trust, and psychological reactance during persuasive interactions. Ghazali's most impactful contributions include developing the Persuasive Robots Acceptance Model (PRAM), which has garnered over 100 citations and provides a foundational framework for guiding the design and adoption of behavior-change robots. Her investigations into how social cues affect psychological reactance and compliance (collectively exceeding 280 citations across multiple studies) have reshaped thinking around robot design for contexts such as healthcare, education, and companionship. Her finding that minimal social cues can sometimes reduce resistance to robotic persuasion is particularly notable for practitioners. Beyond persuasion, Ghazali has extended her research to vulnerable populations, exploring HRI with children on the autism spectrum, and to affective computing through non-invasive emotional state detection. Collectively, her work bridges social psychology, robotics, and human-computer interaction, offering researchers and designers critical insights for building robots that humans genuinely accept and engage with.
Research Focus
Key Achievements
Top Papers
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- 8Investigating the Effect of Social Cues on Social Agency Judgement8 citations · 2019
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- 10Non-invasive non-contact based affective state identification4 citations · 2014