The World is a Text: Writing, Reading and Thinking About Visual and Popular Culture

摘要

Contents Alternative Table of Contents Preface Acknowledgments INTRODUCTION Reading, Writing, Culture, and Texts: An Introduction to the Introduction Semiotics: Study of Signs (and Texts) Systems of Reading: Sense of Cultural Texts Semiotic Situation (or the Moving Text) Texts, the World, You, and Your Papers Rhetoric: Writing's Soundtrack Rhetoric to Writing the World as a Text: Writing's Overture. Three Case Case Study 1--Reading Public Space: Starbucks Case Study 2--Reading Fonts: Type Can Say a Lot About Type Case Study 3--Can Laugh?: and Humor in Geico Commercials This Text as a Text: Tips on Using this Book World a Text: Writing World a Text: SECTION ONE- THE WORLD IS A TEXT: WRITING A Short Guide to World a Text: Writing Part I. How Do I Write a Text for College? the Transition from High School Writing by Patty Strong Part II. From Semiotics to Lenses: Finding an Approach for Your by Dean Rader and Jonathan Silverman Lenses, Microscopes, and Windows Language and Elements of Literary Interpretation Context, Historical and Otherwise Race, Class, Gender, Sexual Orientation, Region, Age--and Academic Disciplines Landing on an Approach: An Entree to the Essay Itself Part III. Do I Write About Popular and Visual Texts? A Tour Through the Writing Process Understanding the Assignment Freewriting and Brainstorming Outlining Constructing a Good Thesis Building an Opening Paragraph: A Case Study Building Good Paragraphs Drafting the Whole Essay Editing and Revising, Editing and Revising, Editing and Revising Turning in the Finished Product Part IV. Do I Argue About Popular Texts? A Guide for Building Good Arguments Knowing Your Arguments Claims Using Claims and Support to Make Arguments: Some Helpful Tips Synthesis: Pulling Together Know Your Audience Use Common Sense Part V. Do I Get Info on Songs? Researching Popular Texts Researching Nontraditional Texts: One Method Nuts and Bolts Research Guerilla Research Part VI. Do I Know What a Good Paper Looks Like? An Annotated Student Essay Part VII. Do I Cite This Car? Guidelines for Citing Popular Texts Using Parenthetical References Building the Works Cited Page Plagiarism Works Cited Examples Part VIII. Am I a Text? On Writing Personal Essays SECTION TWO--THE WORLD IS A TEXT: READING 1. and Writing About the World Around You Elisabeth Piedmont-Marton , Reading and Writing About Fashion *How I Wrote This Essay Jonathan Hunt , Reading and Writing About a Bicycle Peter Hartlaub , Reading and Writing About Video Games Cristina DeLuca , Reading and Writing About Social Networking Sites: Friends and Getting Poked *How I Wrote This Essay Lee Transue , Reading and Writing About Family Guy : Semiotics of Stream of Consciousness *How I Wrote This Essay Brandon Brown , Reading and Writing About a Laboratory *How I Wrote This Essay* Jonathan Silverman , Reading and Writing About the Road Catherine Zimmer , Reading and Writing About YouTube: You in YouTube Dean Rader and Jonathan Silverman , Reading and Writing About Advertising: Two Case Studies *Phil West, Reading the Puffy Taco Between the Lines Classroom Activities Essay Ideas 2. and Writing About Television Worksheet Katherine Gantz , 'Not That There's Anything Wrong with That': the Queer in Seinfeld *How I Wrote My Essay--reader annotated. Garance Franke-Ruta , Beyond Fear: Heroes vs.24 Student Essay: Dave Rinehart, Sells: A Marxist Criticism of Sex and the Student Essay: Dave Rinehart, Sells: A Marxist Criticism of Sex and the City Student Essay: Hillary West , Journal: Rosie O'Donnell Show TV Suite Laurie Ouelette and Susan Murray, Reality TV: Remaking Television Culture Student Essay: Maribeth Theroux, The NEXT Plague: MTV's Sexual Objectification of and Must Be Stopped *Thea Lim, The Bachelor/Bachelorette's White Elephant Between the Lines Classroom Activities Essay Ideas 3. and Writing About Public and Private Space Worksheet *Liz Swanson, Architecture, Experience and Meaning *Dean Rader, Reading the Rural Daphne Spain , Spatial Segre