OTHER
Retail Branding and Customer Loyalty: an overview
Dhruv Grewal, Michael Lévy, Donald R. Lehmann
- 发表年份
- 2004
- 引用次数
- 188
关键词
BusinessMarketingCustomer equityBrand equityService providerEquity (law)LoyaltyLoyalty business modelEquity theoryService quality
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